Podcasting for the Masses

Until now, podcast listeners have had to make a deliberate effort to find, learn, and install the tools necessary to subscribe to podcasts and take them on the road. With iTunes 4.9, Apple has made them available with just about zero effort for listeners. Judging by the million subscriptions in just two days, that just might have been the necessary fuel to bring the podcast fire to the world at large. From the press release:

CUPERTINO, California—June 30, 2005—Apple® today announced that in just two days iTunes® customers have subscribed to more than one million Podcasts from the new iTunes Podcast Directory. iTunes 4.9 has everything users need to discover, subscribe, manage and listen to Podcasts built in, so users can now have each new episode of their favorite Podcasts automatically delivered over the Internet to their computer and iPod®.

by frank on Jul 1, 05 01:57 PM

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